| The British Airways London Eye, the capital's fourth | | | | The Oval Cricket Ground, The Tate Gallery, |
| tallest building, after the Canary Wharf, NatWest and | | | | Westminster Abbey, The Houses of Parliament and |
| BT Towers, offers unsurpassed views of the city. | | | | Big Ben, The Tower of London. St. Paul's Cathedral, |
| Cantilevered out over the Thames, the capital's | | | | The National Portrait Gallery, Buckingham Palace, The |
| stunning new landmark is the largest observation | | | | British Museum, The Telecommunications Tower. |
| wheel in the world. The structure was built by British | | | | The architects of the London Eye are husband and |
| Airways to celebrate the millennium. | | | | wife team, Julia Barfield and David Marks, winners of |
| The Eye stands a whopping 135 meters high on the | | | | the competition for ideas to mark the Millennium; their |
| South Bank between Waterloo and Westminster | | | | design was considered to be the most imaginative |
| Bridges, right opposite Big Ben and the Houses of | | | | project conceived. David and Julia wanted to present |
| Parliament and provides stunning views over central | | | | not just a monument, but something celebratory, that |
| London and beyond. Visitors are treated to a gently | | | | people could participate in and enjoy. David researched |
| paced half-hour ride in space age capsules holding 25 | | | | and developed the idea for a giant observation wheel |
| people each, hopping on and off as the wheel moves. | | | | and Julia found the ideal site by drawing a circle round |
| An increasingly popular idea is to visit the Eye at night | | | | London and finding the, Jubilee Gardens on the South |
| time when the view is perhaps at its most magical. | | | | Bank. |
| People of all ages from around the country make | | | | Three years of work went into the London Eye |
| special journeys to see this new and exciting giant | | | | project, planning permission had to be granted, |
| Wheel and to participate in the excitement of being | | | | feasibility studies undertaken, financial consultations and |
| transported high above London. Visitors to London | | | | all the groundwork needed to get the giant Wheel |
| from abroad, are delighted by this new and novel way | | | | designed and built. On busy summer days around |
| of seeing the city from a birds eye view. As the | | | | 15,000 visitors take a 'flight'. If it's clear one can see 25 |
| London Eye is set in motion, one can feel a keen | | | | miles in each direction from the top of its 140 meter |
| sense of anticipation. The higher it soars, the more | | | | arc. Many Londoners have become regular users, |
| celebratory the experience becomes, as one enjoys | | | | reveling in this unique perspective of their city. |
| the breathtaking views from the heart of the city. | | | | Weddings, business meetings, birthdays and family |
| When one flies on the London Eye, well-known | | | | outings are frequently played out in the pods. For |
| landmarks and buildings of central London are spread | | | | tourists it is an essential port of call. Relaxing, |
| out in a great panorama to be seen, it is amusing to | | | | fascinating and inspiring, the Eye has become a |
| see how many one can identify. The major landmarks | | | | definitive part of the London experience. |
| are - The Imperial War Museum, The Globe Theatre, | | | | |