Moving to the Gulf Coast of Florida - Part 4

This is probably a typical excerpt from an initialarea. We were attracted to this area by 2 things;
conversation between a would-be E2 visa applicantfamily had lived there for many years so we knew the
and a visa expert:area well. Also, a few years ago in the process of
Applicant: “Do I really have to spend xxxxxx on afalling in love with the place, we had purchased a
business? Can’t I just make a goodwill gesture andvacation home as a base for our visits. We’d been
buy a small franchise for a nominal fee and see how itsuccessfully renting it out for a few years now; so
goes? I have savings so can support myself once Imuch so that we were sending enquiries we could not
arrive.”fill to neighbors. By running our own vacation home we
Visa Specialist: “No you cannot, the Embassyhad been given an insight into what it takes to run a
wants to see a firm commitment and wants to see asuccessful vacation business and what good property
full business plan on how you’re going to grow andmanagement looks like. We had had our own fair
provide more employment.”share of nightmares owning the home, being
So when being faced with having to spend near onthousands of miles away, leaving the home in the
$100,000+ as part of the visa package you need tohands of others, only to find the job not being done in a
choose how to spend your money wisely. There is noprofessional and conscientious manner. If no one in the
other way forward. As much as you may wish to tryarea we planned to settle was doing a decent job,
and work around the system, the plain fact of thewhy couldn’t we?
matter is the US Government demands a substantialSo our decision was made. We knew enough about
investment in order to review and approve yourthis type of business that we were not going into it
application.totally blind. We knew where the market was currently
The best way to tackle how to make the decision onin terms of local competition and we had a clear idea
what to buy is to consider the following questions:on what kind of service needed to be provided to
* What are my current skills and what am I good at?ensure we stood out from the rest.
* What do I enjoy doing?The next part was relatively easy. We were put in
* What is my realistic budget for purchasecontact with a recommended business broker who
* What kind of worker am I?worked in the area we wanted to be. We told them
Sounds simple enough and by being brutally honestwhat type of business we wanted and how much we
with yourself on what you can achieve and what youwere prepared to spend. They had a business on the
want for the future, it should guide you in the rightbooks that was suitable and the deal was written,
direction for making a sound business purchase. It’scontingent on us securing an E2 visa. Therefore, the
all very well fantasizing about owning a bustling coffeepurchase of the business could be legitimately included
shop but if you’ve never worked in a food supplyin the visa application but the monies would not
environment except for making sandwiches for Auntietransfer to the seller until we had been formally
Joan’s 80th birthday bash, it’s probably not aapproved by the Embassy. This is an excellent
good idea to purchase this type of business as yousafeguard to the buyer and something we would
have no real experience to help you succeed. Yourecommend writing into the contract of purchase for
may enjoy holding dinner parties for friends and family,your selected business.
but doing it 6 or 7 days a week is an entirely differentSomething to consider when setting your budget;
thing. Whenever you talk to anyone who runs theirdon’t spend all your savings on the business
own business they’ll tell you the same thing; youpurchase. You are definitely going to need a cushion of
work 7 days a week and you never switch off. This ismonies for at least the first 2 years to help support
especially true of investors on E2 visa status as youyou. You may find you need to purchase vehicles, put
have very strict monetary and employment targets toa substantial security deposit on a property, do a
adhere to which means you can never take your footheavy marketing campaign to promote your
of the gas. Remember, failure to reach the pre-setownership. This all requires money and lots of it. The
goals will probably mean revocation of your visa at thelocal bank is not going to lend you anything to start off
renewal stage.with unless you have a substantial asset to use as
Faced with this kind of pressure, you really need ascollateral, such as a property with equity. You are a
much of an advantage as possible. Not only do youforeign national and an unknown quantity. You’ll
have hard targets to hit, you’ll be battling local redneed to be in business for probably 2 years plus and
tape, cultural differences on how business is done,posted 2 business tax returns before you can get any
managing employees and adjusting to life in a differentfinancial help in the form of credit. So a reserve fund
country. The last thing you need is a brand newto help you when those unforeseen expenses land on
business you’ve never had any experience ofyou is vital.
before which leaves you scratching your head on howWe now had a business purchase in our sights and a
best to run it and grow it.plan on how we were going to run it. In our next
We decided to stick with what we knew and hadinstallment we’ll tell you what else was required to
done, as part of our research, a lot of reviewing of thecomplete the E2 application.
local marketplace. We planned to live in a vacation